Hammerkit Blog

Mingling with the best

Posted by Paula on 05-04-2012

We are honored to receive recognition as one of world’s best e-Content solutions having been selected a winner in the 2011 World Summit Awards e-business and commerce category. The bi-annual competition is part of United Nation’s global initiative to select and promote the world’s best e-Content and innovative ICT applications.

The WSA Grand Jury selected the 40 WSA Winners from over 460 digital projects and 105 countries on the basis of content depth and creative and valuable technology for users.

We were invited to join the winners and members of the Grand Jury in Cairo Egypt at the end of April, where the winner’s events including the award gala took place alongside with the Cairo ICT 2012 international trade fair.

Post revolution Egypt is a very exciting place to be. The fairground was buzzing with energy, enthusiasm and drive as young Egyptians were showcasing their talent, engaging in discussions and envisioning the future. 

Among the winners were such innovative digital services as social media tool HootSuite, environmental awareness platform Verdeate, e-tendering solution Monaqasat, agriculture wiki Wikigoviya, Digital ID service DigId as well as other exciting entries. 

We congratulate all winners and thank the WSA organisation for a great event!

Hammerkit at the WSA in Cairo

Read full post

Repeat This! Tour Success!!

Posted by Mark on 22-05-2012

Last week, we wrapped up our Repeat This! 2012 World Tour with a wonderfully productive and enjoyable evening in New York City. The event was in many ways the perfect last stop for the tour, which has been a blur of good fun, good people and real business. Let's take a look back, starting with our new unofficial mascot.

Employees Only venue

We got started in London and quickly established the hallmarks of a Hammerkit event: full glasses, full stomachs and a phalanx of Hammerkit swag.

Hammerkit Goodie Bags

Did we mention the full stomachs? Everybody ate well on this tour. Very well.

Great food

Next stop was Brussels, where we fell in love with The Atomium. This was a beautiful spot to have an event!

Atomium, Brussels

View from the top of Atomium

Stars wars tube, Atomium

And our final stop was in New York, where we got to feel exclusive and shut down one of the city's best cocktail locations just for us and our friends. It was all very New York of us.

The team in NY

Of course, the best part of all the events was the people and we are thrilled to have met so many wonderful ones. There's nothing quite like a room full of brilliant people enjoying a cocktail and that, more than all the rest of the perks, is what we will remember most about our tour.

See you on the next one!

Read full post

Hammerkit Master Class

Posted by Mark on 06-02-2012

Introducing the Hammerkit One Month Master Class. For the month of June we are using this blog like a lecture hall and dropping some serious knowledge on all things digital PR. Why? Because we have a whole lot to say.
 
So, here is the lesson plan. Every Monday is Repeatability Monday Repeatability Monday, where we will talk about the benefits of repeatable solutions; every Tuesday is Formatted Tuesday, where we explore web formats; every Wednesday is Digital Wednesday, where we will get down and dirty with the way digital PR works; every Thursday is Lean Mean Thursday, where we will teach you how do cut down on wasted energy and resources. So, tune in to this blog throughout the month because at month's end, we just may give you a final exam!

Read full post

Deeper dive into digital PR

Posted by Mark on 26-07-2012

After the success of the Hammerkit One Month Master Class, we decided to look back over some of the more salient topics in greater details. Consider this the Hammerkit PhD Project. Not for the faint of heart, but it gets you ready to hang with the best.

Repeatability - Waste Not, Want Not (focus on the theme of wasted time and energy with non-repeatable solutions)

Formatting - Understand The Form (focus on how thinking in terms of web formats is absolutely necessary to understanding the industry)

Digital Media - This Is What The Modern Campaign Looks Like (focus on how digital is calculably unavoidable if you want to stay relevant)

Lean - How A Buzzword Becomes a Battle Cry (focus on how lean solutions became a point of pride)

As well as diving into these topics in more detail, we will also be producing our new podcast focusing on these topics to help you get to grips with the changing face of PR. So look out for these articles over the next few weeks and stay tuned!

Read full post