Reputation at Light Speed
In the past week or so, we have seen two very big cases that indicate both the power and the torment of social networks. The Komen case in the US and the TripAdvisor ruling here in the UK have proved that you can ruin a reputation at light speed today if you are not careful. In both of these cases there has been significant damage to their reputations not only by official sanction, but by the negative energy permeating from the social networks. It has never been more important to understand your online reputation and to create coping mechanisms for if/when it all goes horribly wrong.
One format we have been looking at recently is the concept of dark sites. These provide a mechanism to launch a completely self-contained site for managing a crisis. The format includes a video blog, social network integrations and a blog/RSS feed to help you get across your message, share important information with customers and stakeholders and react quickly and professionally. Importantly, you can direct traffic to this site and when the crisis is over, you can close it down (unlike your .com site).
If you would like to know more about our dark site format contact me and we can share it with you.