Forget IT - Now its all Service Technology

Over the years there have been a number of attempts to define I.T. as dead, or to redesignate it along with communications tech. I think in 2012 we have reached the death of I.T. as it is consumed by the social media juggernaut and the dependence we have on apps. "What?" you might say, "Dead - are you mad??!!" - and I would say no. I believe that the "I" should be replaced with an "S" - for service - because that is the most important form of technology on the planet.

Developing great service is difficult, and wrapping that service in great technology for convenient delivery is equally difficult, but I believe that the future is all about Service Technology. When you bring together data, context, demand and supply to fulfill a customer need you are delivering service, not information. The winners in this world will be the ones that understand that this seismic shift is underway and think more about service design than data and information architecture.

I am going to write more about this in the coming weeks, but I would welcome your thoughts on Service Technology vs. Information Technology.

t:M