Hammerkit Master Class: Creating global best-sellers
The web industry is obsessed with facts, figures, trends all packed into beautifully presented infographics. However, there seems to be one area of fact-collecting that evades the industry – what are the best-selling web services right now?
We can, of course, use deductive logic to work out that Facebook apps are on the rise, that blog sites have been massive for ages or that general corporate websites are the mainstay of the industry, but between the lines we do not know what features, functionality and services are really beginning to trend worldwide. This might seem like a “so what” issue, so why is this important? Well, every industry knows what products and services are selling well and use that information to direct sales teams, marketing resources and customer attention to drive revenues. If we are not able to know what is a best-selling service, how can we do this?
The truth of the matter is we do not. We are reactive as an industry, not proactive and we are certainly not aware of the trends that shape the activities of teams of developers around the world. When designing the CloudStore we had this thought in our minds and wanted to ensure that every agency that uses our service would be able to see at a glance what is selling well and know where the sales are happening.
Again, why is this important? Well, it means that the agency can ensure clients are shown things that they should consider and that opportunities for new sales and revenue can be shared across all of the offices of the group. Web services have a limited shelf life, so getting this information around the group quickly is important.
I would love to find a service that helps me see web best-sellers, so if you know about any, please drop me a line.