Social+Mobile for 2012

We had a great discussion at our Repeat This! webinar yesterday, with industry practitioners posting some great questions for Ulla Jones (@UllaJones) from Hill+Knowlton and myself to mull over. This webinar is the first in a series where we will look at how repeatable solutions can boost the revenues, margins, quality levels and collaboration within PR agencies and over the coming weeks we will be taking the show to meet some amazing people in the world of PR.

The big themes that came through were certainly around the fact that the PR industry can really surprise the established "digital agencies" by creating digital services efficiently and being the champions of the digital conversation on behalf of their clients.

We spent time discussing how repeatable solutions are already helping Hill+Knowlton in Helsinki to produce high quality digital projects at light speed, and Ulla was really pushing the point that clients need help to define what they need when it comes to web solutions.

Ulla's prediction for 2012 was centred on social media moving even faster, but with PR agencies helping clients to learn to "swim for themselves", and the rise of the mobile site as the key deliverable for many PR related activities. If Ulla's predictions are true, we will be producing a lot of repeatable solutions for mobile and I have sneeking suspicision it will be.